Local Search Engine Optimisation
Be found in your local target audience.
What Is Local SEO?
Local search engine optimization (SEO) is the process of optimizing your online presence to attract more business from relevant local searches. These searches happen on search engines like Google when someone is looking for a business or service in their area. For example, if you own a coffee shop in Richmond, VIC, local SEO would help you rank higher in search results when someone searches for “coffee shop Richmond.”
Many people are looking for businesses in their local area on a daily basis. 84% of potential customers require digital capabilities to facilitate brand transactions. If you do not have a comprehensive local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities in your local area.
Searches for “open now near me” have grown globally by over 400% YOY – Google – 2022
Local SEO vs standard SEO
Local search engine optimisation tackles “near me” and location-specific search enquiries. This is in contrast to standard SEO, which concentrates on increasing a brand’s searchability on a national or international level. Google local SEO aims to increase your brand’s visibility outside your storefront and make your company more approachable to potential customers in the nearby online community.
What are local SEO ranking factors?
There are a number of factors that Google looks at to influence local SEO ranking. These include:
- Google Business Profile or Google My Business listing
- Name, address and phone number consistency in local business directories
- Volume and quality of reviews
- Domain authority
- Link signals
- User experience (UX)
- Click-through rate (CTR) from search results
- Keywords on your site
How to do local SEO?
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:
- Local business SEO keyword targeting
- Google Business Profile or Google My Business optimization
- Local search directories
- Online reputation management
- Link building
- On-page SEO
- SEO local landing page optimization
- Google local SEO content marketing
- Social media information
Understanding local SEO and how to implement it are essential if you want to compete within your service areas. Start your local search optimisation campaign right away to put your business in front of the right audience groups.
Do you require professional assistance to understand local SEO and how to improve your local SEO ranking? All of your local SEO marketing enquiries can be answered by the top local SEO company, and they can also help you with local SEO optimisation.
Local SEO Services
Rank high in your local area
Google My Business SEO
Our Google My Business experts can manage your Google My Business locations. We make sure your brand information is accurate and up to date. In addition to Google My Business setup and foundation, we also offer Bing and Yahoo Local optimisation as well to cover your business no matter what search engine they are looking for. We make sure that these business profiles are optimised for your target location or service area and maintain the same brand identity. To give you the greatest possible, error-free local presence, our Google My Business professionals also evaluate your business information across the web.
Local SEO Audit
We conduct a full local SEO audit and create your local SEO checklist. We evaluate your Google My Business listing, determine your geographic location and service regions, and assess your business information visibility. Our local SEO professionals additionally analyse Google My Business pages, review and landing pages, local citations, competitive benchmarking, organic link and penalty analysis, and competitor analysis to round out your local SEO approach.
Keyword Research and Strategy
With the help of effective local SEO marketing services, you can expand your local audience and draw in certain audience segments. To find geo-specific, business-related keywords and classify them according to search intent, we conduct intensive keyword research and analysis. After our local SEO specialists have mapped out your search phrases, we produce a local SEO guide to assist you in creating content for your website that has a local flavour. You will also receive a keyword ranking report from our local SEO expert. You can access this at any time to check your ranks.
Business Listing Management
Business listings for local SEO are references to your company name and address on another website. Our Google My Business specialists at Compete Digital use reputable third-party websites to develop local citations for your company. We add your company to social media directories and other second-tier local business directories. In order to provide you with the most control over your internet presence, we also conduct niche directory research depending on your industry and submit your company’s information.