Technical Search Engine Optimisation
What Is Technical SEO?
Technical SEO involves making sure your website complies with search engine requirements so that it may be easily scanned and indexed. A technical SEO audit’s primary objective is to evaluate your website’s current SEO and identify the areas that need to be improved for a seamless online experience.
Users’ expectations have significantly altered over time, and search engines have advanced in sophistication. Globally, there are currently about 3.5 billion smartphone users, according to Statista. Due to the enormous increase in smartphone usage, Google has updated its algorithm, which now gives greater weight to mobile friendliness and site performance when ranking web pages.
Today, Google may punish websites with bad redirects, slow page loads, and bad site structure. These technical SEO problems could cause a sharp decline in search ranks and organic traffic if they are not addressed. Given that about 35% of clicks come from the top organic results, a drop in ranking could be bad for your company.
Technical SEO: The Foundation to Creating a Better Search Experience
The optimum user experience is the main objective driving algorithm adjustments. To accomplish this, you must have a thorough understanding of technical SEO, what it comprises, and how you can use an SEO technical audit to make sure your website complies with both industry standards and search engine recommendations.
Site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality are only a few examples of technical on-page SEO components. The effectiveness of your website online depends on these elements. Google claims that a 10-second page load time might cause over a 100 percent rise in bounce rate. A one-second delay in the time it takes for a mobile website to load can result in a 20% drop in conversion rates, an 11% drop in page views, and a 16% drop in customer satisfaction.
Don’t wait until your site suffers negative SEO effects before addressing technical SEO issues. Save time and money later on by investing in technical SEO for WordPress, eCommerce, and other content management systems (CMS).
To learn more about technical SEO for WordPress and its importance to your business, schedule a chat with one of our technical SEO consultants.
Technical SEO Services
Create Actionable Best Practise SEO Changes for a Winning Online Campaign
Technical SEO Audit
To find and address the technical SEO problems with your website, we conduct a thorough technical SEO audit. Important checkpoints covered by the audit include mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. We create both short-term and long-term solutions based on the analytics data to enhance your website visitors’ experience and boost your Google rankings.
Competitor Analysis
Discover your conversion potential by getting a thorough understanding of your competitors’ optimisation strategies. The keyword performance, search engine rankings, social media presence, and technical and backlink profiles of your competitors are all evaluated by our technical SEO specialist. Through these procedures, we may develop tactics that will give you a definite edge in your specific niche market.
Image Optimisation
Large graphics hinder the efficiency of your website and discourage users from staying on it. Technical SEO for eCommerce can speed up your website’s load time and increase client traffic. Our experts select the appropriate file format, optimise your alt attributes, compress your photos’ files, make use of image sitemaps, and make the most of image optimisation plugins.
Speed Optimisation
Your ranking and, more crucially, the online experience of your clients are both impacted by page speed. Your CSS, JavaScript, and HTML files will be smaller thanks to file compression, which is enabled by our technical SEO specialists. In addition, we speed up server response times, decrease redirects, take use of browser cache, and optimise your code.
Backlink Analysis
With technical SEO for all platforms and not just eCommerce, you can better comprehend the possibilities of your website’s online authority and search ranking. To make sure you receive incoming links from reliable and high-authority websites, our team conducts backlink studies. To find your referring domains, examine their site authority, and calculate the social share volume of the linked pages, we use a variety of backlink data sources.
Meta Data Analysis
Meta tags that accurately describe the content of your page to both web users and search engines will increase your online exposure and drive more traffic to your website. In order to properly optimise your meta descriptions, title tags, meta keywords, alt attributes, and robots tags, Thrive does technical SEO for WordPress. In this approach, we guarantee that no mishandled metadata will significantly degrade your SEO performance.
Keyword Research
The foundation of your digital marketing approach is keyword research. Find out about current market trends and consumer behaviour to make sure your website is using the right keywords. In order to evaluate your keyword ranks and optimise your web pages with effective search phrases, our SEO specialists analyse your niche and carry out technical SEO audits.
Structure Data Markup
Use schema markup to make it simpler for search engines to crawl, understand, and display your material. The items on your page are highlighted, data tags are assigned, HTML is created, and schema markup is added. Our technical analysts will enhance your markup using Google’s Structured Data Testing Tool in order to identify any problems.